Hello, world. Meet Jelli.
Everything press and partners need to write about Jelli: the facts, what’s new, screenshots, logos and who to contact.
THE SWEET WAY TO BUDGET.What is Jelli?
Jelli is a visual budgeting app that helps people turn everyday money into a more understandable plan. By organizing money into purpose-specific virtual JelliJARS, proposing a starting budget informed by spending history, and offering help from JJ, its AI companion, Jelli makes budgeting more approachable. Users review and confirm changes, while their money stays in their own bank accounts.
The kit, in three files.
Press Releases
Money, organized by purpose.
Jelli organizes money by purpose in colorful Jars, so people see what’s left to spend before they spend it. Every purchase comes out of a Jar, and Total Available adds up what’s left across all of them. After someone links their bank, JJ, Jelli’s jar mascot, drafts a starting budget from up to 12 months of their real spending. The person reviews it, changes any Jar or amount, and makes it their own.
The facts.
- App: Jelli: The Sweet Way to Budget
- Developer: Jelli Finance Co.
- Headquarters: Cedar Hills, Utah
- Founders: David Smith (CEO), Ben Harper (CTO), Tom Curitore (Chief Creative Officer)
- Latest update: November 4, 2026
- Platforms: iPhone and iPad (App Store), Android (Google Play), web (jelli.app)
- Languages: 27, including right-to-left Arabic and Urdu
- Bank connections: US banks and cards through Plaid, read-only; Apple Card through Apple’s FinanceKit
- Pricing: Credit Card Only $1.99/month, Basic $2.99 (up to 3 accounts), Plus $5.99 (up to 8 accounts), Pro $9.99 (up to 20 accounts). Free trial for new subscribers, no contracts.
- App Store: apps.apple.com/app/id1473855859
- Google Play: play.google.com/store/apps/details?id=us.jelli.app
- Web: jelli.app
What’s new.
- Share my Jelli: budget together with a partner, family member or roommate, live on every device
- A new Budget tab: what’s left, your pace, upcoming bills and a monthly recap story
- Apple Card through FinanceKit: Apple Card spending lands in Jars, with the bill money set aside
- Widgets, Siri and Shortcuts on the Home Screen and Lock Screen
- Made for iPad, upright or sideways
- Sign in with Apple and passkeys, with Face ID
- Game Center achievements and leaderboards
- Receipt scanning that splits one store run across Jars
- 27 languages
The App Store screenshots.
The eight US App Store screenshots at full size (1320 × 2868 PNG). Tap one to open it, or download it.
The App Store preview.
App Store preview video (MP4, 27 seconds, with sound)
A few things to get started.
Original logo artwork and JJ, ready to download.
Jelli logo, white For dark backgrounds (PNG, 800 × 476)↓
JJ artwork Transparent background (PNG, 676 × 770)↓Jelli wordmark SVG · download↓
Brand bubbles SVG · download↓Brand colors: Night navy #080024 · Grape #8440BD · Yellow accent #F4D63D · Button yellow #FFE66C. Please write the name as “Jelli” and the mascot as “JJ”.
We’d love to hear what you’re working on.
For press requests, partnerships, product facts and artwork needs, get in touch with the team.
Media contact: David Smith, CEO · 805-630-1190